In the age of the Internet, more and more approaches are adopting digital. This is the case for online fundraising, which in turn benefits from digital payment. The organization of your online campaign will therefore allow you access to many advantages.
Why adopt online fundraising?
A wider audience
In this interconnected world, there’s no denying that hosting an online fundraiser is the best way to invite as many people as possible to join your cause. Traditional collections require a wide range of organisation. They are a significant investment of time and human resources, in a limited space for action. Unlike them, collecting donations online will allow you to reach a larger audience while minimizing your efforts somewhat.
Ease and speed of organization and management
Indeed, collecting donations online saves time and staff. Although it requires less effort than traditional collection techniques, its organization should not be neglected. It will only take you a few minutes to set up the fundraiser, but its success depends on your communication system. Although the process is virtual, you still need to attract donors and encourage them to participate in your fundraiser. Communication and the presentation of your project are two essential elements to attract the generosity of the public, so they should not be neglected! The Website module offered by eBrigade helps you design your website and allows you to manage it from the software.
The Website module of the eBrigade software helps you to create your website easily and manage it.
How to proceed?
Widespread technology and multiple services available
Online fundraising is already a widespread and successful fundraising technique. Online payment is a practice adopted by the majority and is also perfect for associations and fundraisers! While it allows the organizer to save the resources invested, it is also an easier and faster technique for the contributor.
There are many platforms on which you can organize your collection. Crowdfunding or online fundraising platforms, paid, free or themed, choose the one that best suits your needs and objectives. You can also use a digital tool such as the eBrigade software and its Donation module, to help you organize your collection and manage your association.
The Donation module of the eBrigade software manages donations and donors with automatic reminders.
Importance of the presentation, the message
Reaching a wide audience is good, but you have to get them to contribute. To do this, your presentation, your message and your communication must be impeccable. Online fundraising is primarily based on the visual and your digital presence, so you need to take care of the appearance of your website pages, especially the one related to fundraising. Bring out the message you want to convey to donors to convince them to trust you and invest in your cause. Be transparent in describing your project and the future expenses you plan to spend with the money you’re trying to raise. These details will reassure contributors and encourage their generosity.
Communication
Using traditional techniques, calling on the community, social networks, all means are good to make your project known. The more you multiply your communication techniques, the wider the target will be. Try to adapt each of your communication methods to the target audience. When reaching out to your community and members, use personalized messages that are more likely to resonate with them than those you reserve for the general public. Keep your donors informed of the progress of your fundraiser and send them a thank you message for participating. Will these steps prove your seriousness and, with a little luck, succeed in retaining your contributors?
For more information on online fundraising techniques such as crowdfunding, do not hesitate to consult the article entirely dedicated to it on our blog! Meanwhile, find us on these networks!
